Already built for FDN
The top ad in the Meta Ad Library has run since 18 November 2025. It says “Not sure which functional health or coaching program fits your goals? Compare all your options in one place,” and sends the click to a page ranking FDN against IIN, Health Coach Institute and four others.
The costA cold audience is asked to shop before anyone's given a reason to pick FDN. None of the roughly 26 active ads lead to one clear next step.
The link-in-bio page alone sends people to nine places: an event, two free workshops, an events calendar, an info pack, a course tour, the curriculum and a call.
The costConfused traffic and lost conversions. Every extra choice is a place to leave before anyone reaches the $11,497 program.
Four named Program Advisors take the calls, but nothing on the site says how fast any of them actually reach out after someone books or opts in.
The costSpeed to lead. A coach who opts in and hears nothing for hours books somewhere else, or just forgets.
ROAS is return on ad spend: the money that comes back for every $1 spent on ads. A 10x ROAS means $10 back for every $1, or $10,000 from $1,000 and so on.